Salesforce Experience Cloud: the ultimate service experience
The customer portal you create with Salesforce Experience Cloud always seamlessly connects to the Salesforce platform. By using this feature, it becomes easy to make information from the platform available on a site and interact with customers. The platform also allows you to integrate information from other systems without hassle. Doing so ensures you have all information at your fingertips in a single integrated overview.
Experience Cloud sites can be set up easily and quickly using different templates. You can design sites in line with your corporate identity, providing a seamless customer experience down to the last pixel. Each site, by default, is responsive, providing an easy-to-use interface from any device. As a result, every customer and partner has exactly the right experience anytime, anywhere.
Case deflection through self-service
Research (HBR) indicates that customers prefer to have a self-service option before contacting the service organisation. The main advantage? Case deflection: customers can find answers to their questions themselves, which means your phone won’t be ringing around the clock. This allows you to focus on the queries that require the most attention. In short, a win-win situation.
By setting up a customer portal, functionalities in Service Cloud can be made available to customers in an easy, effective manner. Customers have complete insight into their assets and asset history. The customer can also view the current status of open cases and work orders. In addition, the Knowledge base can be consulted to find background information and practical tips. The moment a customer submits a new service request, these items are automatically suggested, in order to promote customer self-service.